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中国营销传播网 > 培训 > 相关资料： Philip Kotler Marketing Forum 2002

Philip Kotler Marketing Forum 2002

如果有任何疑问请联系：（0755）82794171，82794172

Marketing Strategy in High Competition and Low Margin Age

中文版本
“Marketing is not the art of finding clever ways to dispose of what you make, marketing is the art of creating genuine Customer value”
　　　　　　　　　　——“Father of Modern Marketing”， Dr. Philip Kotler

▲ Speaker

Dr. Philip Kotler

▲ Hosts

　　·Kellogg School of Management, Northwestern University
　　·21cn Business Herald
　　·EMKT Consulting Co., Ltd.
　　·www.emkt.com.cn

▲ Associate Organizers

　　·Harvard Business Review（China）
　　·BeijingBusinessToday
　　·China Marketing
　　·Alliance PKU Financial Consultants Co., Ltd.
　　·IER Venture Capital Co., Ltd.
　　·Shenzhen Lynch Investment Consulting Co., Ltd.

▲ Media Partners

　　·CCTV
　　·Phoenix TV
　　·HuNan TV
　　·Beijing TV
　　·China Economy & Trade
　　·Direct Marketing of Asia Limited
　　·ThinkTank
　　·Successful Marketing
　　·Enterpriser
　　·China Business
　　·Southern Metropolis
　　·Finance-Economy Daily
　　·www.sina.com.cn
　　·Computer Partner World
　　·Manager
　　·www.a.com.cn

▲ Forum Schedule

　Shanghai——Oct. 21,2002
　Shenzhen——Oct. 23,2002
　Beijing ——Oct. 25,2002

1. Registration 08：30-09：00 hours
2. Seminar 09：00-17：00 hours
　　　　　　　　　　　　　　·speech ·dialog ·interaction ·certificate
3. Cocktail Party 19：00-20：00 hours

Buffet lunch, morning and afternoon tea-breaks will be provided for during the seminar.

▲ Who should attend?

·Governmental Officials
·Chairman, CEO, President, General Manager, Vice President
·Marketing Director, Sales Director, Branding Director
·Branch Manager, Area Manager
·Marketing Manager, PR Manage, Planning Manager
·Consultant, Professional Facilitator
·Corporation elites with the desire to develop themselves

▲ Benefits

·To obtain the latest marketing information
·To understand the marketing trends
·To participate the Grand marketing ceremony and stir up your inspiration
·To make more clear about Kotler Marketism and catch the essence of branding
·To initiate marketing process so that your company will adapt to changing context
·To learn to develop winning marketing strategy in the low-margin age
·To enhance your company’s capability and profitability in the global age
·To communicate with governmental officials, business elites and powerful medias
·To exhibit corporation image and create more business opportunities
·Dr. Philip Kotler signed certificate
·Opportunity to take a photo with “Father of Modern Marketing”

▲ Key Topics

1、Economic trends and marketing trend in the world
2、What are the main factors that influence the market? How companies should do with that?
3、How to develop effective marketing strategy in the low-margin and global age?
4、How to build powerful brand in the low-margin age?
5、How to enforce customer loyalty in the high-competition and low-margin age?
6、How to design and manage global marketing strategy?
7、What should government do to accelerate the globalization of Chinese companies?
8、Marketing advise to Chinese government & Chinese companies

▲ Investment & Returns

　　·VIP Ticket：HK＄9,160 / RMB 9,800
　　·A Ticket：　HK＄5,490 / RMB 5,880
　　·B Ticket：　HK＄3,720 / RMB 3,980

如果有任何疑问请联系：（0755）82794171，82794172

发表时间：2002-09-19，更新时间：20030327160903

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