菲利普·科特勒（Philip Kotler）　博士

　　菲利普·科特勒（Philip Kotler）菲利普·科特勒博士生于1931年，是现代营销的集大成者，被誉为“现代营销之父”，现任西北大学凯洛格管理学院终身教授，具有麻省理工大学的博士、哈佛大学博士后、及苏黎世大学等其它8所大学的荣誉博士学位。

　　科特勒博士见证了美国40年经济的起伏坎坷、衰落跌宕和繁荣兴旺的历史，从而成就了完整的营销理论，培养了一代又一代美国大型公司的企业家。他多次获得美国国家级勋章和褒奖，包括 “保尔·D·康弗斯奖”、“斯图尔特·亨特森·布赖特奖”、“杰出的营销学教育工作者奖”、“营销卓越贡献奖”、“查尔斯·库利奇奖”。他是美国营销协会（AMA）第一届 “营销教育者奖”的获得者，也是至今唯一三次获得过《营销杂志》年度最佳论文奖——阿尔法·卡帕·普西奖（Alpha Kappa Psi Award）的得主。

　　科特勒博士著作众多，许多都被翻译为20多种语言，被58个国家的营销人士视为营销宝典。其中，《营销管理》一书更是被奉为营销学的圣经。其它也被采用为教科书的还有：《营销管理》、《非营利机构营销学》、《新竞争与高瞻远瞩》、《国际营销》、《营销典范》、《营销原理》、《社会营销》、《旅游市场营销》、《市场专业服务》及《教育机构营销学》。去年又出版了《亚洲新定位》和《营销亚洲》。

　　科特勒博士一直致力于营销战略与规划、营销组织、国际市场营销及社会营销的研究，他的最新研究领域包括：高科技市场营销，城市、地区及国家的竞争优势研究等。他创造的一些概念，如 “反向营销”和“社会营销”等等，被人们广泛应用和实践。

　　他亦曾担任许多跨国企业的顾问，这些企业包括：IBM、通用电气（General Electric）、AT&T、默克（Merck）、霍尼韦尔（Honeywell）、美洲银行（Bank of America）、北欧航空（SAS Airline）、米其林（Michelin）等等。此外，他还曾担任美国管理学院主席、美国营销协会董事长和项目主席以及彼得·杜拉克基金会顾问。

　　2001年10月，菲利普·科特勒博士应邀在上海、香港和马尼拉发表专题演讲，亚太地区营销精英奔走相告，上千营销高层竞相参会，获益匪浅。

▲ 2002年10月，菲利普·科特勒上海、深圳、北京巡回演讲

Speaker Profile

Father of Modern Marketing——Philip Kotler

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois.He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Dr. Kotler is the author of: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations. And Kotler on Marketing. He has published over one hundred articles in leading journals, several of which have received best-article awards.

Dr. Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year". In 2002, the "Marketing Educator of the Year" award from the Academy of Marketing Science.

Dr. Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation.
He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Admininstration in Vienna, Budapest University of Economic Science and Public Administration, and the Catholic University of Santo Domingo.

He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.

发表时间：2002-01-18，更新时间：20050818093403